{"title":"Merino Wool Scarves","description":"","products":[{"product_id":"denim-wide-merino-scarf","title":"Denim Wide Merino Scarf","description":"\u003cp\u003eInspired by Irish skies and seas and crafted using beautifully soft extra fine merino wool, this scarf is adorned in block checks of dusky blues and moody greys. Cut wide for an extra cosy wear and finished with stylish fringe detail.\u003c\/p\u003e\n\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048002560335,"sku":"MERWIDSC001","price":69.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/denim-wide-merino-scarf_1_1.jpg?v=1771276395"},{"product_id":"hot-pink-check-wide-merino-scarf","title":"Hot Pink Check Wide Merino Scarf","description":"\u003cp\u003eA sumptuously soft scarf crafted using extra fine merino wool in bright and bold hot pink and an eye catching colourful check design. Cut wide for an extra cosy wear and finished with stylish fringe detail.\u003c\/p\u003e\n\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048006787407,"sku":"MERWIDSC003","price":69.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/hot-pink-check-wide-merino-scarf_3.jpg?v=1771276405"},{"product_id":"viola-pansy-wide-merino-scarf","title":"Viola Pansy Wide Merino Scarf","description":"\u003cp\u003eWrap up in style with this soft-to-touch extra fine merino wool scarf. Adorned in a check design of gorgeous purple shades with a touch of rich amber. Cut wide for an extra cosy wear and finished with stylish fringe detail.\u003c\/p\u003e\n\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048007246159,"sku":"MERWIDSC006","price":69.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/viola-pansy-wide-merino-scarf_3.jpg?v=1771276407"},{"product_id":"jewel-fields-wide-merino-scarf","title":"Jewel Fields Wide Merino Scarf","description":"\u003cp\u003eA delightfully soft scarf crafted in extra fine merino wool in rich jewel toned purple with stripes of blue and pink to add colour and flair. Cut wide for an extra cosy wear and finished with stylish fringe detail.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048008884559,"sku":"MERWIDSC005","price":62.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/jewel-fields-wide-merino-scarf_3.jpg?v=1771276417"},{"product_id":"vertical-stripe-pink-wide-merino-scarf","title":"Vertical Stripe Pink Wide Merino Scarf","description":"\u003cp\u003eEmbrace colour and style with this eye-catching merino wool scarf in a design inspired by the sunrise with stripes of pink and orange. Cut wide for an extra cosy wear and finished with stylish fringe detail.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048008917327,"sku":"MERWIDSC007","price":69.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/merwidsc-vs-pink.jpg?v=1771276413"},{"product_id":"denim-merino-scarf","title":"Denim Merino Scarf","description":"\u003cp\u003eCrafted from gorgeously soft merino wool, our Denim Merino Scarf features an all-over check pattern and delicate fringe detailing. In a palette of soft blues and warm greys, it's sure to make a versatile addition to any accessory collection.\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048010588495,"sku":"MERINODEN","price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/denim-merino-scarf_3.jpg?v=1771276427"},{"product_id":"green-fields-merino-scarf","title":"Green Fields Merino Scarf","description":"\u003cp\u003eEnsuring you remain snug and stylish throughout the day, this merino check scarf features vivid green tones contrasted with bright blues. Stylish and versatile, this beautiful accessory is finished with subtle fringe detailing.\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048013799759,"sku":"MERINOGRN","price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/green-fields-merino-scarf_3.jpg?v=1771276436"},{"product_id":"hot-pink-check-merino-scarf","title":"Hot Pink Check Merino Scarf","description":"\u003cp\u003eOur Hot Pink Check Merino scarf promises to add a bold pop of colour to any ensemble. The vibrant shade is sure to turn heads, while the merino wool fabric is gorgeously soft and warm.\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048013963599,"sku":"MERINOHPNK","price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/hot-pink-check-merino-scarf_3.jpg?v=1771276436"},{"product_id":"jewel-fields-merino-scarf","title":"Jewel Fields Merino Scarf","description":"\u003cp\u003eThis strokeably soft merino wool scarf features vivid blocks of blues, pinks and greens. Finished with a textured fringe detailing, this eye-catching accessory makes a beautifully bright layer to wear all year round.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048013996367,"sku":"MERINOJEW","price":38.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/jewel-fields-merino-scarf_3.jpg?v=1771276436"},{"product_id":"pink-fields-merino-scarf","title":"Pink Fields Merino Scarf","description":"\u003cp\u003eWrap yourself in a spectrum of pinks with our Pink Fields scarf. Made from 100% pure merino wool, this luxurious accessory is guaranteed to keep you warm and cosy while you’re out and about.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048014094671,"sku":"MERINOPNK","price":49.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/pink-fields-merino-scarf_3.jpg?v=1771276438"},{"product_id":"rome-merino-scarf","title":"Rome Merino Scarf","description":"\u003cp\u003eOur Rome Merino Scarf boasts a palette of tonal biscuit shades and tasteful greys making it an ideal accessory to add to your collection. The Merino wool fabric ensures it is cosy, soft and huggable.\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048016027983,"sku":"MERINOROME","price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/rome-merino-scarf_3.jpg?v=1771276446"},{"product_id":"solstice-merino-scarf","title":"Solstice Merino Scarf","description":"\u003cp\u003eFeaturing a spectrum of colours in a check print, this bright and cheerful scarf is sure to turn heads. Created using luxurious merino wool, this scarf is wondrously soft, and features delicate fringe detailing.\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57873340563791,"sku":"MERINOSOL","price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/solstice-merino-scarf_3.jpg?v=1771276447"},{"product_id":"green-check-merino-scarf","title":"Green Check Merino Scarf","description":"\u003cp\u003eThis strokeably soft merino wool scarf features muted hues of greens with cream accents. Finished with a textured fringe detailing, this eye-catching accessory makes a chic and cosy winter layer.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"SCARF \/ Green\/check","offer_id":57048016093519,"sku":"P4154GRCSCARF","price":55.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/green-check-merino-scarf_3.jpg?v=1771276447"},{"product_id":"circus-merino-scarf","title":"Circus Merino Scarf","description":"\u003cp\u003eWrap yourself in a spectrum of colour with our Circus merino scarf. Made from 100% pure merino wool, this luxurious winter accessory is guaranteed to keep you warm and cosy while you’re out turning heads.\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"SCARF \/ Circus","offer_id":57048016224591,"sku":"P4154O18SCARF","price":55.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/circus-merino-scarf_3.jpg?v=1771276449"},{"product_id":"navy-grey-check-merino-scarf","title":"Navy \u0026 Grey Check Merino Scarf","description":"\u003cp\u003eSure to compliment any ensemble, this navy and grey check merino wool scarf is wonderfully soft and cosy. Your new go-to winter accessory.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"SCARF \/ Na\/gr4","offer_id":57048022450511,"sku":"P4154V31SCARF","price":55.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/navy-_-grey-check-merino-scarf_3.jpg?v=1771276456"},{"product_id":"warm-flannel-wide-merino-scarf","title":"Warm Flannel Wide Merino Scarf","description":"\u003cp\u003eInspired by our 300 Year Timeline Collection, Flannel celebrates the sumptuously warm flannel blankets that were crafted in our mill during the 1850's. Steeped in tradition and woven in our treasured Avoca mill in Co. Wicklow using extra fine merino wool with an ultra-soft finish and fringed ends, the neutral tonal colour palette and luxurious feel of this wide scarf is guaranteed to keep you styled and cosy whatever the occasion.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048567349583,"sku":"MERWIDSC008","price":69.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/merwidsc008.jpg?v=1771280554"},{"product_id":"contemporary-green-tweed-wide-merino-scarf","title":"Contemporary Green Tweed Wide Merino Scarf","description":"\u003cp\u003eInspired by our 300 Year Timeline Collection, Contemporary Tweed Green celebrates our designers and weavers of today who continue our Avoca mill's journey with modern design trends and vibrant colour palettes while staying true to our heritage. Woven in our treasured Co. Wicklow mill using extra fine merino wool with an ultra-soft finish and fringed ends, the lush tonal greens and luxurious feel of this wide scarf is guaranteed to keep you styled and cosy whatever the occasion.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048567513423,"sku":"MERWIDSC009","price":69.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/merwidsc009a.jpg?v=1771280558"},{"product_id":"oscar-check-green-ivy-wide-merino-scarf","title":"Oscar Check Green Ivy Wide Merino Scarf","description":"\u003cp\u003eInspired by our 300 Year Timeline Collection, Oscar Check celebrates the exciting revival of our mill experienced during its 1990's Family era. 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Wicklow mill using extra fine merino wool with an ultra-soft finish and fringed ends, the cool hues of blue and grey and luxurious feel of this wide scarf is guaranteed to keep you styled and cosy whatever the occasion.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048567578959,"sku":"MERWIDSC011","price":69.97,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/merwidsc011.jpg?v=1771280561"},{"product_id":"oscar-stripe-wide-merino-scarf","title":"Oscar Stripe Wide Merino Scarf","description":"\u003cp\u003eInspired by our 300 Year Timeline Collection, Oscar Stripe celebrates the exciting revival of our mill experienced during its 1990's Family era. 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Wicklow mill using extra fine merino wool with an ultra-soft finish and fringed ends, the rich tonal purples and luxurious feel of this wide scarf is guaranteed to keep you styled and cosy whatever the occasion.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048567677263,"sku":"MERWIDSC014","price":69.97,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/merwidsc014a.jpg?v=1771280568"},{"product_id":"thom-dragonfly-merino-scarf","title":"Thom Dragonfly Merino Scarf","description":"\u003cp\u003eInspired by the checks found in traditional flannel blankets, this sumptuously snug scarf features a vibrant and contemporary colourway of turquoise and teal with a touch of cool greys. Woven in our treasured Co. 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Wicklow mill using extra fine merino wool with an ultra-soft finish and fringed ends, it promises to be a piece you'll treasure for years to come.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048598118735,"sku":"MERINOSC003","price":55.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/merinosc003.jpg?v=1771281466"},{"product_id":"southbank-doll-merino-scarf","title":"Southbank Doll Merino Scarf","description":"\u003cp\u003eNamed for the lively and vibrant creative hub of Southbank, the large open check motif and striking colourful palette of coral, pink, orange, mauve, and cyan adorning this contemporary and cosy scarf was inspired by an eye catching wallpaper pattern. Woven in our treasured Co. 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Wicklow mill using extra fine merino wool with an ultra-soft finish and fringed ends, it promises to be a piece you'll treasure for years to come.\u003c\/p\u003e\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048598348111,"sku":"MERINOSC006","price":55.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/merinosc006.jpg?v=1771281471"},{"product_id":"berry-lollipop-wide-merino-scarf","title":"Berry Lollipop Wide Merino Scarf","description":"\u003cp\u003eOur Berry Lollipop Wide Merino Scarf, woven in Co. Wicklow from extra-fine merino wool, showcases deep berry shades of pinks, purples, and reds, with vibrant bursts of yellow inspired by local flowers and berries. Its intricate weave of interwoven warp and weft floats, combined with blocks of plain weave, creates a rich interplay of colour and texture, adding depth and warmth. Finished with a striking long fringe, it’s a cosy yet elegant celebration of Irish craftsmanship.\u003c\/p\u003e\n\u003cp\u003e• Woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA","offers":[{"title":"Default","offer_id":57048695963983,"sku":"MERLOLSCBE","price":99.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/lollipop-berry.jpg?v=1771283671"},{"product_id":"camel-lollipop-wide-merino-scarf","title":"Camel Lollipop Wide Merino Scarf","description":"\u003cp\u003eOur Camel Lollipop Wide Merino Scarf, woven in Co. Wicklow from extra-fine merino wool, features earthy tones of brown and grey, inspired by fallen leaves. Its intricate weave of interwoven warp and weft floats, combined with blocks of plain weave, creates a rich interplay of colour and texture, adding depth and warmth. 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