{"title":"Oh My My Donegal Wool Coats Collection","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWrap up in colour with the Oh My My Donegal Wool Collection. Featuring beautifully crafted mid-length coats with oversized, double-breasted profiles, dropped shoulders, concealed two-button fastenings and welt pockets, each piece brings effortless style to cooler days. Complete the look with the bestselling Neon Stripe Wide Merino Scarf, adding a vibrant finishing touch.\u003c\/p\u003e","products":[{"product_id":"oh-my-my-atlantic-donegal-wool-mohair-coat","title":"Oh My My Atlantic Donegal Wool \u0026 Mohair Coat","description":"\u003cp\u003eA bold statement in heritage weave, our Oh My My Atlantic Coat brings cool-weather confidence in waves. Woven at our Wicklow mill from a luxurious blend of Donegal wool and looped mohair, its rich charcoal grey, navy and cream herringbone echoes the drama of crashing waves and seafoam spray. A modern classic, bold, tactile and unmistakably Avoca. This oversized silhouette is a timeless piece reimagined with modern poise.\u003c\/p\u003e\u003cp\u003e• Oversized, double-breasted profile\u003cbr\u003e• Mid-length\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Concealed Two button fastening\u003cbr\u003e• Welt pockets\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA MILL COLLECTION","offers":[{"title":"XS \/ Atlantic","offer_id":57047839179087,"sku":"OHMYMYCT001","price":264.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Atlantic","offer_id":57047839211855,"sku":"OHMYMYCT002","price":264.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Atlantic","offer_id":57047839244623,"sku":"OHMYMYCT003","price":264.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Atlantic","offer_id":57047839277391,"sku":"OHMYMYCT004","price":264.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Atlantic","offer_id":57047839310159,"sku":"OHMYMYCT005","price":264.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/avomill-aw25-ohmymyct-atlantic_3.jpg?v=1771274395"},{"product_id":"oh-my-my-coastal-bloom-donegal-wool-mohair-coat","title":"Oh My My Coastal Bloom Donegal Wool \u0026 Mohair Coat","description":"\u003cp\u003eSoft pink and deep navy thread through the gentle herringbone weave of our Oh My My Coastal Bloom Coat, echoing the sea thrift flower and stone found along Ireland’s coastline. Woven at our Wicklow mill from a luxurious blend of Donegal wool and looped mohair, it offers warmth, texture and quiet confidence. Oversized in silhouette and rich in story, it’s a modern heirloom, timeless, tactile and unmistakably Avoca.\u003c\/p\u003e\u003cp\u003e• Oversized, double-breasted profile\u003cbr\u003e• Mid-length\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Concealed Two button fastening\u003cbr\u003e• Welt pockets\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA MILL COLLECTION","offers":[{"title":"XS \/ Costal Bloom","offer_id":57047839408463,"sku":"OHMYMYCT006","price":308.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Costal Bloom","offer_id":57047839441231,"sku":"OHMYMYCT007","price":308.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Costal Bloom","offer_id":57047839473999,"sku":"OHMYMYCT008","price":308.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Costal Bloom","offer_id":57047839506767,"sku":"OHMYMYCT009","price":308.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Costal Bloom","offer_id":57047839539535,"sku":"OHMYMYCT010","price":308.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/avomill-aw25-ohmymyct-coastal_1.jpg?v=1771274409"},{"product_id":"oh-my-my-emerald-donegal-wool-mohair-coat","title":"Oh My My Emerald Donegal Wool \u0026 Mohair Coat","description":"\u003cp\u003eOur Oh My My Emerald Coat is a love letter to the Irish landscape. Woven at our Wicklow mill from Donegal wool and looped mohair, its vibrant green herringbone evokes rolling hills, mossy paths and morning light on dewy grass. Oversized in silhouette and bold in attitude, it wraps you in warmth, colour and story. A contemporary icon, grounded in tradition and made to turn heads.\u003c\/p\u003e\u003cp\u003e• Oversized, double-breasted profile\u003cbr\u003e• Mid-length\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Concealed Two button fastening\u003cbr\u003e• Welt pockets\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA MILL COLLECTION","offers":[{"title":"XS \/ Emerald","offer_id":57047839572303,"sku":"OHMYMYCT011","price":550.0,"currency_code":"EUR","in_stock":false},{"title":"S \/ Emerald","offer_id":57047839605071,"sku":"OHMYMYCT012","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Emerald","offer_id":57047839637839,"sku":"OHMYMYCT013","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Emerald","offer_id":57047839670607,"sku":"OHMYMYCT014","price":550.0,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Emerald","offer_id":57047839703375,"sku":"OHMYMYCT015","price":550.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/avomill-aw25-ohmymyct-emerald.jpg?v=1771274414"},{"product_id":"oh-my-my-coral-dawn-donegal-wool-mohair-coat","title":"Oh My My Coral Dawn Donegal Wool \u0026 Mohair Coat","description":"\u003cp\u003eSoft coral and cream threads drift through the gentle herringbone weave of our Oh My My Coral Dawn Coat, echoing early morning skies over the Irish sea. Woven at our Wicklow mill from a luxurious blend of Donegal wool and looped mohair, it’s a coat that brings warmth and light in equal measure. With its easy drape and subtle glow, it’s crafted to lift the everyday and last a lifetime, graceful, enduring and quietly striking.\u003c\/p\u003e\u003cp\u003e• Oversized, double-breasted profile\u003cbr\u003e• Mid-length\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Concealed Two button fastening\u003cbr\u003e• Welt pockets\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA MILL COLLECTION","offers":[{"title":"XS \/ Coral Dawn","offer_id":57047839736143,"sku":"OHMYMYCT016","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Coral Dawn","offer_id":57047839768911,"sku":"OHMYMYCT017","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Coral Dawn","offer_id":57047839801679,"sku":"OHMYMYCT018","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Coral Dawn","offer_id":57047839834447,"sku":"OHMYMYCT019","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Coral Dawn","offer_id":57047839867215,"sku":"OHMYMYCT020","price":550.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/avomill-aw25-ohmymyct-coral_3.jpg?v=1771274414"},{"product_id":"oh-my-my-neon-stripe-wide-merino-scarf","title":"Oh My My Neon Stripe Wide Merino Scarf","description":"\u003cp\u003eBold, joyful, and beautifully bright, this wide merino scarf channels the wild beauty of neon-hued blooms. Crafted in the Avoca Mill as a vibrant companion to the Oh My My Donegal coats, its vivid stripes, luminous pink weft, and six-tone fringe bring heritage craft to life with a playful twist.\u003c\/p\u003e\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA MILL COLLECTION","offers":[{"title":"Default","offer_id":57049103892815,"sku":"OHMYMYSCNEONST","price":99.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/ohmymyscneonst_3.jpg?v=1771285970"},{"product_id":"avoca-oh-my-my-coat-cosmo-ohmymyctco-cosmo","title":"Oh My My Cosmo Donegal Wool \u0026 Mohair Coat","description":"\u003cp\u003eCobalt blue and vivid pink put on a show, zigzagging through Cosmo’s herringbone and shifting into a rich purple from afar. Woven in our Avoca Mill from Donegal wool and looped mohair, its oversized shape carries the colour with rich texture and cocooning warmth. Cuffed denim keeps it cool, while berry knits turn up the colour. Decades from now, it will still be the coat everyone asks about.\u003c\/p\u003e\n\u003cp\u003e• Oversized, double-breasted profile\u003cbr\u003e• Mid-length\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Concealed two-button fastening\u003cbr\u003e• Welt pockets\u003c\/p\u003e\n\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA MILL COLLECTION","offers":[{"title":"XS \/ Cosmo","offer_id":58562731311439,"sku":"OHMYMYCTCO001","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Cosmo","offer_id":58562731344207,"sku":"OHMYMYCTCO002","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Cosmo","offer_id":58562731376975,"sku":"OHMYMYCTCO003","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Cosmo","offer_id":58562731409743,"sku":"OHMYMYCTCO004","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Cosmo","offer_id":58562731442511,"sku":"OHMYMYCTCO005","price":550.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/PP_OHMYMYCTDA_PURPLE.jpg?v=1787733411"},{"product_id":"avoca-oh-my-my-coat-daze-ohmymyctda-daze","title":"Oh My My Daze Donegal Wool \u0026 Mohair Coat","description":"\u003cp\u003eGrey days don't stand a chance against Daze’s vivid pink herringbone, shot through with orange. Woven in our Avoca Mill from Donegal wool and looped mohair, the textured cloth lends warmth and presence to its generous, dropped-shoulder shape. Ground the colour with neutrals and clean tailoring, or add a patterned knit and enjoy the attention. This is the coat that makes winter worth dressing for.\u003c\/p\u003e\n\u003cp\u003e• Oversized, double-breasted profile\u003cbr\u003e• Mid-length\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Concealed two-button fastening\u003cbr\u003e• Welt pockets\u003c\/p\u003e\n\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA MILL COLLECTION","offers":[{"title":"XS \/ Daze","offer_id":58562733179215,"sku":"OHMYMYCTDA001","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Daze","offer_id":58562733211983,"sku":"OHMYMYCTDA002","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Daze","offer_id":58562733244751,"sku":"OHMYMYCTDA003","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Daze","offer_id":58562733277519,"sku":"OHMYMYCTDA004","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Daze","offer_id":58562733310287,"sku":"OHMYMYCTDA005","price":550.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/PP_OHMYMYCTCO_PINK_7.jpg?v=1787736426"},{"product_id":"avoca-oh-my-my-coat-dughorm-ohmymyctdu-dughor","title":"Oh My My Dúghorm Donegal Wool Coat","description":"\u003cp\u003eDeep indigo recalls an Irish sky before nightfall. Jewel-bright flecks glimmer against Dúghorm’s deep navy like stars at dusk. Richly textured 100% pure new Donegal yarns woven in our Avoca Mill give this oversized coat warmth and presence. Denim reveals its relaxed side; sharp tailoring brings the drama. An Irish twilight to wear through winters to come.\u003c\/p\u003e\n\u003cp\u003e• Oversized, double-breasted profile\u003cbr\u003e• Mid-length\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Concealed two-button fastening\u003cbr\u003e• Welt pockets\u003cbr\u003e• \u003cstrong\u003eDúghorm [doo-ghorm]\u003c\/strong\u003e An Irish word meaning \u003cem\u003edark blue\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e• Part of The 1723 Avoca Collection, woven in our Avoca Mill in Ireland.\u003c\/p\u003e","brand":"AVOCA MILL COLLECTION","offers":[{"title":"XS \/ Dughor","offer_id":58562733375823,"sku":"OHMYMYCTDU001","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"S \/ Dughor","offer_id":58562733408591,"sku":"OHMYMYCTDU002","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"M \/ Dughor","offer_id":58562733441359,"sku":"OHMYMYCTDU003","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"L \/ Dughor","offer_id":58562733474127,"sku":"OHMYMYCTDU004","price":550.0,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Dughor","offer_id":58562733506895,"sku":"OHMYMYCTDU005","price":550.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1062\/7407\/files\/PP_OHMYMYCTDU_NAVY.jpg?v=1787732870"},{"product_id":"avoca-oh-my-my-coat-pop-ohmymyctpo-pop","title":"Oh My My Pop Donegal Wool Coat","description":"\u003cp\u003eHot pink, electric blue, green, orange and yellow race through Pop’s neon check, spilling colour across its oversized silhouette. Woven in our Avoca Mill from 100% pure new Donegal yarns, the cloth brings rich texture and welcome warmth. Ground it with a single colour or go all in with a clashing knit. 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